Innovation and B2B E-Commerce: Explaining What Did Not Happen

Innovation and B2B E-Commerce: Explaining What Did Not Happen

Steve New (University of Oxord, UK)
DOI: 10.4018/978-1-59904-943-4.ch150
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Abstract

The massive wave of enthusiasm for B2B (business-to-business) e-commerce generated with the “dot-com” boom led many to believe that a fundamental transformation of how firms bought and sold products was just around the corner. The new “wired” world of commerce would lead to real-time, Internet-driven trading, with significant implications for — amongst other things — the nature of buyer-supplier relationships, pricing, and the management of industrial capacity. Despite the excitement, such a transformation has largely failed to materialise, and whilst there has been a limited uptake of B2B innovations (for example, the use of online reverse auctions), the fundamental character of B2B trade has remained mostly unchanged. Drawing on a multi-stranded empirical study, this chapter seeks to explain the divergence between the expected and realised degrees of innovation.

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