Innovative Thinking in Software Development

Innovative Thinking in Software Development

Aybüke Aurum (University of New South Wales, Australia)
DOI: 10.4018/978-1-59140-553-5.ch270
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Abstract

As we enter the third millennium, organizations have to cope with accelerating rates of change in technology and increased levels of competition on a global scale more than ever before. In order to stay competitive within this changing business environment, organizations are forced to constantly pursue new strategies to differentiate themselves from their competition, such as offering a stream of new products and services (Satzinger et al., 1999). Furthermore, there is growing recognition that an organization’s capability to deal with change, improve services and quality, cut costs, develop new products, and compete in a global market will depend upon the level of creative and innovative thinking of its workforce (Covey, 1989). In short, in order to remain competitive in an era of increasing uncertainty and market globalization, organizations must constantly be creative and innovative with their products and services.

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