MLA
Rao, Sally, and Chris O’Leary. "Integrating Internet/Database Marketing for CRM." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 157-174. https://doi.org/10.4018/978-1-59140-321-0.ch009
APA
Rao, S. & O’Leary, C. (2005). Integrating Internet/Database Marketing for CRM. In I. Clarke III & T. Flaherty (Eds.), Advances in Electronic Marketing (pp. 157-174). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch009
Chicago
Rao, Sally, and Chris O’Leary. "Integrating Internet/Database Marketing for CRM." In Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, 157-174. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch009
Export Reference