Interactive Product Catalog for M-Commerce

Interactive Product Catalog for M-Commerce

S. Guan (Brunel University, UK) and Y. Tay (National University of Singapore, Singapore)
Copyright: © 2007 |Pages: 7
DOI: 10.4018/978-1-59904-002-8.ch057
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Abstract

We propose a product catalog where browsing is directed by an integrated recommender system. The recommender system is to take incremental feedback in return for browsing assistance. Product appearance in the catalog will be dynamically determined at runtime based on user preference detected by the recommender system. The design of our hybrid m-commerce catalog-recommender system investigated the typical constraints of m-commerce applications to conceptualize a suitable catalog interface. The scope was restricted to the case of having a personal digital assistant (PDA) as the mobile device. Thereafter, a preference detection technique was developed to serve as the recommender layer of the system.

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