MLA
Gao, Yuan. "Interactivity and Amusement in Electronic Commerce." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1217-1223. https://doi.org/10.4018/978-1-59904-943-4.ch099
APA
Gao, Y. (2008). Interactivity and Amusement in Electronic Commerce. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1217-1223). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch099
Chicago
Gao, Yuan. "Interactivity and Amusement in Electronic Commerce." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1217-1223. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch099
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