The Internet as a Fundraising Tool for Marginal Communities in South Africa

Abstract

This chapter discusses the challenges facing social justice organisations working in the South African non-profit sector in their attempts to harness new technologies to promote their causes as well as their sustainability. The chapter uses online fundraising as a medium to elaborate on the difficulties that social justice organisations face engaging with an online audience that is racially skewed and not close to its issues. It goes into length discussing the limitations of a sector that is further hamstrung by a lack of appreciation for the online platform and which is not being driven into adopting ICT solutions due to the sluggish transformation of the ICT policy landscape.