This chapter deals with the importance of intranets as knowledge management tools/media enabling efficient knowledge exchange and development within an organization and the “community” of stakeholders. Communities are analyzed as networked systems of interested parties. The importance of intranets is even more stressed today when most company activities are project based—with project members working together from all over the world. Intranets serve as project coordination support as well as organization functioning generalization through combining different project activities into organizational efficiency analysis. This chapter analyzes possibilities of different approaches to development and management of intranets, and thus of networked people creating a certain networked “community form.” These developments are crucial to virtual workplaces as well as for increasing business efficiency
Key Terms in this Chapter
Networked Community: A group of people with a sense of membership, integration, and fulfillment of needs together with a feeling of shared emotional connections, but with a primary function to achieve the defined goals using interactive technology-supported intranet backbone.
Relationship Personalization: Conception which assumes relationship development between consumers and companies, based on mutual understanding, developed and continuous knowledge exchange through interactive communication with a goal of achieving added value for all parties involved
Extranet: An extension of intranet which allows different levels of access to specific/wider audiences (key stakeholders) based on their identification.
Intranet: Internal network using Internet-like infrastructure and protocols which efficiently facilitates communication, collaborative work, information exchange, and strong knowledge development platform providing incontestable competitive advantage.
Community: A social category which exists when membership, influence, integration, and fulfillment of needs, and shared emotional connections are simultaneously present either in relational or in territorial terms.
Reporting: Possibility to instantaneously and clearly report any needed information in any format desired enabling use of custom-made filters and combinatorial explanations.
Gemeinschaft: A definition of community through intimacy, familiarity, symphaty, interdependence, and reflectiveness of shared social consciousness.