Introduction to E-Commerce

Introduction to E-Commerce

Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK) and Nitish Singh (Boeing Institute of International Business at St. Louis University, USA)
DOI: 10.4018/978-1-60566-412-5.ch001
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Abstract

The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for E-Commerce (EC) to expand worldwide. EC is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of EC and also adoption and cultural resistance and evolution for global consumers.
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1.1. Introduction

John Chambers, CEO, Cisco Systems believes that:

“Over the next two decades, the Internet economy will bring about more dramatic changes in the way we work, live, play, and learn than we witnessed during the last 200 years of the industrial revolution.” (Hancock, 2002, quoted from 2000 Cisco Systems Annual Report).

Software guru Bill Gates, in his famous book Business @ the Speed of Thought (1999), powered this argument by saying “The fundamental rule of Business is: Internet Changes everything”.

11th century Europe observed the evolution of credit-based banking systems. These concepts are still running with their modified forms (Chown, 1994). They underpin all modern forms of financial transactions. The adoption of information technology has raised the prospect of radical change to this traditional model. For the last fifteen years, information technology has gained a revolutionary strength, which ensures the transformation of the basic mechanisms of business. This transformation is accelerated and supported by computer-based applications to business processes (Miers, 1996). The emergence of the Internet as a general communication channel has opened the opportunity for Electronic-commerce (EC) to expand worldwide. The proliferation of the Internet and Internet based economy, extensive use and adoption of information and communication technology (ICT), and the changing consumer process brought about through electronic communities are likely to lead to a new wave of reengineering, reformations, mergers, and acquisitions. This proliferation of EC also significantly affects traditional marketing concepts. Once the CEO of Kodak concluded that he could not tell if the Kodak website can create money. However, he recognized it was important because it was the acceptable way of selling products since door-to-door salespersons, now the consumers are knocking on Kodak’s door.

Following industrial revolution in Europe, whatever definitions are used for the electronic revolution, it is recognized that these changes take place globally. For example, global competition, interest rates, laws and regulations, social concerns, industry traditions, consumer preferences, market segmentation, globalization, cultural impact, shift of central global economy from the west to Asian giants, like Singapore, China, South Korea, Malaysia, Thailand, Taiwan, Hong Kong, Philippine, India are all part of the broader market economy which can affect all business activities.

Two contemporary social, cultural, and economic trends are globalization, and the widespread proliferation of EC and ICT. EC is now viewed by researchers and practitioners as providing the future direction in which organizations must move to facilitate the conducting of both business-to-business (B2B) transactions and business-to-customer (B2C) transactions. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of EC and also adoption and cultural resistance and evolution for global consumers. This chapter is the general introduction part of this book. It addresses background of the topic, its origin and global aspects. It has three sections to deal with the above-mentioned ideas.

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1.2. Background

The growth, integration, and sophistication of ICT are changing our society and economy. Now computers all over the world are connected via the Internet. Consumers now can use the Internet through computers and other mobile devices to interact with sellers and transact within no time. Businesses use networks even more extensively to conduct and re-engineer production processes and streamline procurement processes, reach new customers, and manage internal operations. This electronic revolution in global economy is spurring additional investments in facilities, hardware, software, services, and human capital. This advent and proliferation of ICT has changed the structure and performance of the global market, consumers’ perception, and purchasing behavior.

Complete Chapter List

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Dedication
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams
Table of Contents
Foreword
Mohini Singh
Acknowledgment
Chapter 1
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication... Sample PDF
Introduction to E-Commerce
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Chapter 2
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Electricity, telecommunication, integrated circuits, networking, and the Internet fostered a revolution by delivering distinctive services. The... Sample PDF
E-Commerce Background
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Chapter 3
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Customers’ perception and expectation of service quality dimensions for any field, whereas it is traditional commerce or EC, has a close relation... Sample PDF
Service Quality of E-Commerce for Global Consumers
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Chapter 4
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Since Internet is the primary driving force of E-Commerce (EC), it has global phenomena. Consequently, Internet market is diffusing from the west to... Sample PDF
Global Quality Management Practice for E-Commerce
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Chapter 5
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
As we have already mentioned in the Preface of this book, mentioning EC in this chapter will signify and mean B2C EC unless it is mentioned... Sample PDF
E-Commerce Diffusion: Critical Factors Affecting Diffusion of E-Commerce
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Chapter 6
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Based on the theoretical framework revealed in Chapter V, this chapter is intended to investigate the country-specific roles of governments, private... Sample PDF
Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies
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Chapter 7
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This chapter is aimed to provide a fundamental conceptual framework for adoption of EC by the consumers of developing countries. Through extensive... Sample PDF
E-Commerce Adoption in Developing Countries
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Chapter 8
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This chapter examines the influence of some relevant factors on the acceptance of internet and E-Business technologies in Maritime Canada’s SMEs... Sample PDF
Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada's SMEs: An Analysis
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Chapter 9
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Information and communication technology (ICT) is the prime driving force of Internet economy. Therefore, before implementing E-Commerce (EC) and... Sample PDF
Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries
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Chapter 10
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This current conceptual study reviews the literature of globalization and EC, and reveals three independent variables that help to determine... Sample PDF
Globalization and Relevant Strategy for E-Commerce
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Chapter 11
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
As global e-commerce is expanding and the global online marketplace is becoming more lucrative for marketers, there is a surge in proliferation of... Sample PDF
Culturally Customizing International Web Sites
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Chapter 12
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
For the last two decades, companies have been increasingly operating in many foreign markets. Serving local consumers effectively and thus achieving... Sample PDF
A Cultural Perspective on Web Site Localization
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Chapter 13
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
The explosive proliferation of Internet users has led to dramatic shifts in the methodology of conducting business and the business paradigms.... Sample PDF
Conclusion, Implications, and Future Trends
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About the Authors