This chapter presents some new aspects to think about public service broadcasting, emphasizing the role of emotion and entertainment to the understanding of the television experience. Television is discussed in the context of the multiscreen society and technological devices, from an ecological point of view. This means to consider it in the context of the transformations produced by new media and their social distribution. These changes deeply impact on the consumption activity forcing it to assume new characters and modalities. According to this point, it becomes possible to discuss some aspects dealing with digital literacy.