An Investigation of Revenue Streams on New Zealand Online Content Providers

An Investigation of Revenue Streams on New Zealand Online Content Providers

Prateek Vasisht (Air New Zealand, New Zealand) and Jairo A. Gutierrez (University of Auckland, New Zealand)
Copyright: © 2006 |Pages: 14
DOI: 10.4018/978-1-59140-923-6.ch010
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Abstract

This chapter describes an empirical investigation into the revenue streams of online content providers in New Zealand. It extends previous academic literature by taking a broader scope and a unique geographic focus (New Zealand). Framed according to a proposed integrated classification of revenue streams and supporting features, which identifies six revenue streams and four supporting features, the study investigates the satisfaction levels of content providers with the revenue stream(s) they use, the issues faced in generating revenue and whether the supporting features support the revenue generating capacity of content sites. After applying certain eligibility criteria, 36 sites comprised the target population of which 11 were represented. Web site examinations coupled with a mixture of face-to-face and e-mail interviews with senior managers comprised the data collection instruments. Respondents used all six revenue streams to monetize their online content. A profile of revenue stream usage, satisfaction levels with revenue stream performance, the issues surrounding revenue generation and the contributions of supporting features are presented.

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Table of Contents
Acknowledgments
Chapter 1
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Chapter 2
Elena Karahanna, J. R. Evaristo, Mark Srite
In an organizational setting, national culture is not the only type of culture that influences managerial and work behavior. Rather, behavior is... Sample PDF
Levels of Culture and Individual Behavior: An Integrative Perspective
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Chapter 3
Brian J. Corbitt, Konrad J. Peszynski, Saranond Inthanond, Byron Hill
This paper explores an alternative way of framing information systems research on the role and impact of national culture. It argues that the widely... Sample PDF
Cultural Differences, Information and Code Systems
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Chapter 4
Gerald Grant, Derek Chau
Electronic government (e-government) initiatives are pervasive and form a significant part of government investment portfolio in almost all... Sample PDF
Developing a Generic Framework for E-Government
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Chapter 5
David Gefen, Gregory M. Rose, Merrill Warkentin, Paul A. Pavlou
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Culture and Trust in the Adoption of Electronic Voting: A Look at the USA and South Africa
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John Sagi, Elias Carayanis, Subhasish Dasgupta, Gary Thomas
Many authors argue that information and communications technology (ICT) in this New Economy is causing a globalized, unified society. Others take... Sample PDF
Globalization and E-Commerce: A Cross-Cultural Investigation of User Attitudes
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Chapter 7
Pauline O. Chin
Information technology (IT) governance structures focuses on the distribution of the IT decision-making process throughout the enterprise to achieve... Sample PDF
The Evolution of IT Governance Structure in Dynamic Environments
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Chapter 8
H. Keith Edwards, Varadharajan Sridhar
Round-the-clock work cycle, low cost of software development, and access to specialized skills have prompted many companies in the USA, Canada, and... Sample PDF
Collaborative Software Requirements Engineering Exercises in a Distributed Virtual Team Environment
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Chapter 9
Bill Doolin, Stuart Dillon, James L. Corner
This chapter presents a research model of the determinants of online purchasing behaviour. The model assesses the importance of various dimensions... Sample PDF
Determinants of Online Purchasing Behaviour
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Chapter 10
Prateek Vasisht, Jairo A. Gutierrez
This chapter describes an empirical investigation into the revenue streams of online content providers in New Zealand. It extends previous academic... Sample PDF
An Investigation of Revenue Streams on New Zealand Online Content Providers
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Chapter 11
Peter Kawalek, David Wastall
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Pursuing Radical Transformation in Information Age Government: Case Studies Using the SPRINT Methodology
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Chapter 12
Victor W. Mbarika, Peter N. Meso, Philip F. Musa
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A Disconnect in Stakeholders' Perceptions from Emerging Realities of Teledensity Growth in Africa's Least Developed Countries
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Chapter 13
Ibrahim Elbeltagi, Neil McBride, Glenn Hardaker
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Chapter 14
Siu-cheung Chan, Ming-te Lu
This study investigates adoption/use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended... Sample PDF
Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective
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Chapter 15
Dorothy G. Dologite, Robert J. Mockler, Quinghua Bai, Peter F. Viszhanyo
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Chapter 16
Chee-Wee Tan, Eric T.K. Lim, Shan-Ling Pan
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E-Government Implementation: Balancing Collaboration and Control in Stakeholder Management
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