Knowledge Discovery in Mobile Business Data

Knowledge Discovery in Mobile Business Data

Richi Nayak (Queensland University of Technology, Australia) and Lawrence Seow (Queensland University of Technology, Australia)
Copyright: © 2004 |Pages: 23
DOI: 10.4018/978-1-59140-182-7.ch006
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The increasing number of mobile device users is creating a huge amount of useful data for the providers. These data are valuable and can help a business with further developments and strategies if turned into knowledge with the use of data mining. The mindful use of data mining allows organisations to increase customer satisfaction, to determine new consumer groups for marketing purposes, to detect fraudulent activities, and to find future usage of mobile technology. This chapter explores the examples of usage and the process of data mining in the m-business domain. Some of the forthcoming problems to apply data mining in the m-business domain and their possible solutions are also discussed.

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Table of Contents
Nansi Shi
Chapter 1
Wen-Chen Hu, Chung-wei Lee, Jyh-haw Yeh
The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research subject... Sample PDF
Mobile Commerce Systems
Chapter 2
V. K. Murthy
This chapter describes an object-based workflow paradigm to support long and short duration transactions in a mobile e-commerce (or m-commerce)... Sample PDF
Contract-Based Workflow Design Patterns in M-Commerce
Chapter 3
Kin Choong Yow, Nadia Nalaningrum Moertiyoso
Advancements in wireless technologies have made it possible to build wireless enterprise applications. An enterprise application calls for... Sample PDF
Java 2 Micro Edition for Wireless Enterprise Applications
Chapter 4
Nikhilesh Dholakia, Morten Rask
M-commerce entails transactions conducted via mobile telecommunications networks using communication, information, and payment devices such as... Sample PDF
Configuring M-Commerce Portals for Business Success
Chapter 5
V. K. Murthy, E. V. Krishnamurthy
This chapter describes the system design for a multimedia telediagnostic computing environment (MMTE) for telemedical applications. Such an... Sample PDF
Multimedia Computing Environment for Telemedical Applications
Chapter 6
Richi Nayak, Lawrence Seow
The increasing number of mobile device users is creating a huge amount of useful data for the providers. These data are valuable and can help a... Sample PDF
Knowledge Discovery in Mobile Business Data
Chapter 7
Sheng-Uei Guan, Chang Ching Chng, Fangming Zhu
This chapter proposes the establishment of OntoQuery in an m-commerce agent framework. OntoQuery represents a new query formation approach that... Sample PDF
OntoQuery-An Evolutionary Approach for Query Formation and Information Retrieval
Chapter 8
Arthur Lee Gilbert, Hilda Han Mei Ian
Like the Internet, a critical mass is essential in recovering the initial costs of development and deployment of mobile data services (MDS). Thus... Sample PDF
Modeling the Dynamics of Emerging Mobile Data Services Markets
Chapter 9
Maizatul A. Ismail, Rafidah Md-Noor, Mazliza Othman
The use of short message service (SMS) has grown tremendously in the past few years. Billions of users use this service to send text messages.... Sample PDF
Short Message Service (SMS) and its Applications
Chapter 10
Multimedia Messaging Peer  (pages 203-230)
Kin Choong Yow, Nitin Mittal
The evolution in mobile messaging and mobile devices has made it possible to provide multimedia rich messaging capabilities to personal digital... Sample PDF
Multimedia Messaging Peer
Chapter 11
Sunny Marche, Carolyn Watters
The banking industry has enjoyed excellent success in the application of sophisticated information technologies. It has the capital resources to... Sample PDF
Mobile Banking-A Strategic Assessment
Chapter 12
Sheng-Uei Guan, Sin Lip Tan, Feng Hua
With the explosive growth of the Internet, mobile commerce (m-commerce) is an increasingly important segment of commercial activities on the Web.... Sample PDF
Agent-Based Secure E-Payment System in E-Commerce
Chapter 13
G. Ghinea, M. C. Angelides
In an m-commerce setting, the underlying communication system will have to provide a quality of service (QoS) in the presence of two competing... Sample PDF
Quality of Perception in M-Commerce
Chapter 14
Alexander Markasin, Stephan Olariu, Petia Todorova
The main contribution of this chapter is a novel paradigm for future m-commerce multimedia communications and applications that can be integrated... Sample PDF
QoS-Oriented Medium Access Control for All-IP/ATM Mobile Commerce Applications
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