Numerous conferences and several articles in scholarly and business journals have tried to get a handle on knowledge. The growth of knowledge consulting organizations signals a growing conviction that knowing about knowledge is critical to business success. Multiple factors have led to the current knowledge boom. The perception and the reality of a new global competitiveness are one driving force. Rapid change and increasing competition for the dollars, marks, and yen of increasingly sophisticated consumers have led firms to seek a sustainable advantage that distinguishes them in their business environments.