Linking E-Commerce Strategies with Organizational and IS/IT Strategies

Linking E-Commerce Strategies with Organizational and IS/IT Strategies

Shivraj Kanungo (George Washinton University, USA)
Copyright: © 2004 |Pages: 21
DOI: 10.4018/978-1-59140-160-5.ch016
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Abstract

E-commerce strategies are not easy to create or deploy. The environmental uncertainties and the dynamics associated with the strategic context make it all the more important for organizations to carve out a clear e-commerce strategy. Such clarity is desirable to ensure that organizations not only not lose out on new opportunities, but also that they take the requisite steps that are necessary to remain viable players in their existing value chains—that are slowly morphing into value webs or constellations. There are multiple typologies of e-commerce strategies. In the e-commerce context, strategies are closely related to the notion of “business models” (to the extent that they are used interchangeably also). In this chapter, we will seek to understand the essence of e-commerce in a strategic context. We will also develop a framework to understand e-commerce and relate that to theories and case studies. We discuss the state of knowledge in e-commerce strategies and understand how developing and deploying an e-commerce strategy is like chasing a moving and changing target.

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Table of Contents
Acknowledgments
Jatinder N. D. Gupta, Sushil Sharma
Chapter 1
Sushil K. Sharma, Jatinder N.D. Gupta
Intelligence enterprises are evolving where knowledge management and other business intelligence (BI) solutions provide the in-depth analytical... Sample PDF
Knowledge Economy and Intelligent Enterprises
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Chapter 2
Thomas F. Siems
New information technologies, including e-commerce and the Internet, have brought fundamental changes to 21st century businesses by making more and... Sample PDF
The Macroeconomic Benefits of Intelligent Enterprises
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Chapter 3
Sandeep Krishnamurthy
Even though Amazon.com has received most of the initial hype and publicity surrounding e-commerce, eBay has quietly built an innovative business... Sample PDF
A Comparative Analysis of eBay and Amazon
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Chapter 4
Lei-Da Chen, Justin Tan
One of the most significant phenomena of e-commerce is the emergence of a new form of business—the virtual store. Virtual stores provide great... Sample PDF
Key Determinants of Consumer Acceptance of Virtual Stores: Some Empirical Evidence
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Chapter 5
Kaushal Chari, Saravanan Seshadri
Enterprises in the 21st century are striving to be agile in order to take advantage of the transient market opportunities. Enterprises are engaging... Sample PDF
Next Generation B2B Commerce Using Software Agents
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Chapter 6
Liang-Jie Zhang, Jen-Yao Chung
With the advancement of information technology and business transformation, an enterprise has to be adaptive to expand its infrastructure and... Sample PDF
Building Adaptive E-Business Infrastructure for Intelligent Enterprises
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Chapter 7
Edward F. Watson, Michael Yoho, Britta Riede
Enterprise systems have emerged recently as a popular approach to outsourcing major application development. In the 1990s, enterprise systems... Sample PDF
The Evolving E-Business Enterprise Systems Suite
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Chapter 8
Zaiyong Tang, Bruce A. Walters, Xiangyun Zeng
In this chapter, we establish a conceptual framework for intelligence infrastructure, which is an indispensable foundation to intelligent... Sample PDF
A Framework of Intelligence Infrastructure Supported by Intelligent Agents
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Chapter 9
Jose M. Framinan, Jatinder N.D. Gupta, Rafael Ruiz-Usano
This chapter describes enterprise resource planning (ERP) systems as a fundamental tool in the intelligent enterprise and therefore, constitutes an... Sample PDF
Enterprise Resource Planning for Intelligent Enterprises
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Chapter 10
Martin Reichenbach
While it’s essential for “intelligent enterprises” to deliver value added to their customers it’s getting increasingly important for them to... Sample PDF
New Challenges in Electronic Payments
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Chapter 11
Leo Tan Wee Hin, R. Subramaniam
Singapore has put in place an advanced broadband telecommunications infrastructure in both the landline and wireless domains to support the growth... Sample PDF
Infrastucture and Policy Frameworks for the Support of Intelligent Enterprises: The Singapore Experience
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Chapter 12
Matthew W. Guah, Wendy L. Currie
By addressing the business issues and management concerns of a 21st century intelligent enterprise, we hope this chapter points medium- and... Sample PDF
Application Service Provision: A Technology and Working Tool for Intelligent Enterprises of the 21st Century
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Chapter 13
Nory B. Jones, Jatinder N.D. Gupta
As small businesses struggle to survive in the face of intense competitive pressures, an emerging strategy to help them involves using knowledge... Sample PDF
Transforming Small Businesses into Intelligent Enterprises through Knowledge Management
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Chapter 14
Nilmini Wickramasinghe, Sushil K. Sharma, Jatinder N.D. Gupta
To compete in today’s environment, organizations have to develop an ability to use intelligently the knowledge assets already inherent within them... Sample PDF
From Data to Decisions: Knowledge Discovery Solutions for Intelligent Enterprises
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Chapter 15
Mahesh S. Raisinghani
Setting the right price has a lot to do with assessing value. Understanding value is a direct result of understanding customers. Intelligent... Sample PDF
E-Pricing for Intelligent Enterprises: A Strategic Perspective
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Chapter 16
Shivraj Kanungo
E-commerce strategies are not easy to create or deploy. The environmental uncertainties and the dynamics associated with the strategic context make... Sample PDF
Linking E-Commerce Strategies with Organizational and IS/IT Strategies
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Chapter 17
Henry Aigbedo
Of the many innovations that have impacted humanity during the last millennium, the Internet can be considered by far the most pervasive: It is... Sample PDF
Managing Operations in the E-Commerce Era: Requirements and Challenges
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Chapter 18
Denis Trcek
Security issues became a topic of research with the introduction of networked information systems in the early eighties. However, in the... Sample PDF
E-Business Systems Security for Intelligent Enterprise
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Chapter 19
Adolfo Crespo Marquez, Jatinder N.D. Gupta
In this chapter, we explore the impact of modern maintenance management on the global organizational efficiency of an intelligent enterprise. In... Sample PDF
Modern Maintenance Management for Enhancing Organizational Efficiency
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About the Authors