This chapter develops the concept of load balancing that plays a key role in providing various advanced application in cellular mobile environment. Load balancing means the efficient distribution of channels among cells in accordance with their requirements to minimise call blocking. As the channels for these services are scarce, load balancing has emerged as a primary issue in today’s scenario. Two different prominent schemes of load balancing are elaborated. This chapter is aimed at the researchers and the policy makers making them aware of the different means of efficient load balancing as well as underscoring the problem areas that need further vigorous research.