How to Make E-Partnerships Work: Human and Cultural

How to Make E-Partnerships Work: Human and Cultural

Fang Zhao (RMIT, Australia)
Copyright: © 2006 |Pages: 34
DOI: 10.4018/978-1-59140-788-1.ch005
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Abstract

Today, partnerships and alliances have proliferated and become a key corporate strategy to gain competitive advantage. However, studies show that most business alliances fail halfway through their expected lifetimes (Segil, 2004). The previous chapters have demonstrated that dealing with the challenges and risks of e-partnership is a difficult and complicated task for e-business management. The success of e-partnership will not be achieved by simply adding electronic technologies to the infrastructure of traditional partnerships. Firms need to incorporate an e-partnership concept into their overall corporate strategy. The alignment and integration of information systems and processes and the effective use of various inter-organizational information systems and Web technologies among e-partners are only part of the challenge of making e-partnerships work. The components of alignment and integration between e-partners should also include corporate strategy, organizational and business structures, job specifications, organizational culture, values and beliefs. While sufficient support of IT infrastructure and resources are undeniably crucial for successful e-partnerships, effectively dealing with human and cultural factors and reducing potential financial, commercial and legal risks associated in e-partnering exceed the complexities of information and communication technologies in building and supporting e-partnerships. Thus, managing e-partnerships requires more than the navigation of technological hurdles and complexity. Human, organizational and cultural factors become more crucial as e-business moves toward maturity. In this regard, the biggest challenges to management include conflict in different organizational and country cultures, taxation, financial and commercial risks, and legal risks concerning online intellectual property, national and international online trade and law. This chapter focuses on people management in e-partnership and network management. Key human and culture issues will be discussed, including quality of e-partnerships, ecosystems, commitment, communication and termination of partnership. In particular, this chapter investigates the issue of trust and information and knowledge management in the context of e-partnership.

Complete Chapter List

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Dedication
Table of Contents
Acknowledgments
Chapter 1
Fang Zhao
In the past decade, many significant changes have affected the business environment, including globalization of economies, the fast growth of... Sample PDF
Overview of E-Partnerships: Definitions and Patterns
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Chapter 2
Fang Zhao
In today’s business world, most companies operate within an integrated system, or a network of organizations of upstream suppliers and downstream... Sample PDF
E-Business Supply Chains and E-Partnerships
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Chapter 3
Fang Zhao
Now that the Internet bubble has seemingly burst, the days are gone when anyone with Internet and IT knowledge can run a successful e-business. Like... Sample PDF
E-Partnership Strategy and Structure
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Chapter 4
Fang Zhao
As discussed in the previous chapters, e-partnerships have a number of advantages and benefits that can help organizations sustain and achieve their... Sample PDF
Technological Challenges and Issues Facing E-Partnerships
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Chapter 5
Fang Zhao
Today, partnerships and alliances have proliferated and become a key corporate strategy to gain competitive advantage. However, studies show that... Sample PDF
How to Make E-Partnerships Work: Human and Cultural
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Chapter 6
Fang Zhao
The previous chapters have included a comprehensive discussion of general issues concerning e-partnership management from both technology and people... Sample PDF
Successes and Failures in E-Partnering: Multiple Case Studies
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Chapter 7
Fang Zhao
The dotcom crash and the following 3-year economic downturn saw hundreds of Internet startups closed down or sold. However, many of the innovations... Sample PDF
Entrepreneurship and Innovation Through E-Partnering
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Chapter 8
Fang Zhao
The ongoing success of e-partnership requires the constant monitoring and measuring of its progress and outcomes. Many companies rushed into... Sample PDF
A Balanced Scorecard Approach to Monitoring and Evaluating E-Partnerships
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Chapter 9
Fang Zhao
As demonstrated in this book, e-partnerships have significantly improved the efficiency of e-businesses and the supply chain. The collaboration... Sample PDF
The Future of E-Business and E-Partnerships
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Appendices
About the Author