Management & Delivery of Digital Print via the Web: A Case Study of Gaia Fulfillment

Management & Delivery of Digital Print via the Web: A Case Study of Gaia Fulfillment

Savvas Papagiannidis (University of Newcastle upon Tyne Business School, UK) and Feng Li (University of Newcastle upon Tyne Business School, UK)
Copyright: © 2006 |Pages: 18
DOI: 10.4018/978-1-59904-402-6.ch021
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Abstract

In this chapter, we use the experience of Gaia Fulfillment to demonstrate the challenges of developing and deploying collateral fulfillment, that is, short-run print on demand via the Web. By discussing the technological innovations that Gaia achieved we will outline their product development steps and the solutions the technology enabled. We also show the benefits of collateral fulfillment by presenting two examples of customers that use Gaia’s technology. The chapter concludes with the challenges that Gaia faced and ways they attempted to resolve them.

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