Managing Knowledge for Strategic Advantage in the Virtual Organization

Managing Knowledge for Strategic Advantage in the Virtual Organization

Janice M. Burn (Edith Cowan University, Australia) and Colin Ash (Edith Cowan University, Australia)
Copyright: © 2002 |Pages: 23
DOI: 10.4018/978-1-931777-00-1.ch016
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Abstract

This chapter looks at the virtual organisation and suggests that the basic concepts of virtual management are so poorly understood that there are likely to be very few such organisations gaining strategic advantage from their virtuality. The authors begin by providing some clear definitions of virtual organisations and different models of virtuality which can exist within the electronic market. Degrees of virtuality can be seriously constrained by the extent to which organisations have preexisting linkages in the marketplace and the extent to which these can be substituted by virtual ones, but also by the intensity of virtual linkages which support the virtual model. Six virtual models are proposed within a dynamic framework of change . In order to realise strategic advantage, virtual organisations must align their virtual culture with the virtual model for structural alignment. This paper further proposes a model for virtual organisational change which identifies the factors internal to the virtual organisation that need to be managed . Critical to this is the role of knowledge management. The authors develop this concept within a framework of virtual organising and relate this to organisations using ERP in an Internet environment. Specific examples will be used relating such developments to organisations employing SAP and illustrating strategic advantage.

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Table of Contents
Foreword
Vijayan Sugumaran
Chapter 1
Sudha Ram
We are fortunate to be experiencing an explosive growth and advancement in the Internet and the World Wide Web (WWW). In 1999, the global online... Sample PDF
Intelligent Agents and the World Wide Web: Fact or Fiction?
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Chapter 2
Tor Guimaraes, Osamu Sato, Hideaki Kitanaka
The increase in business competitiveness forces companies to adopt new technologies to redesign business processes, improve products, and support... Sample PDF
Comparing U. S. and Japanese Companies on Competitive Intelligence, IS Support and Business Change
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Chapter 3
Yogesh Malhotra
This article has the following objectives: developing the need for assessing knowledge capital at the national economic level; review of a national... Sample PDF
Knowledge Assets in the Global Economy: Assessment of National Intellectual Capital
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Chapter 4
W. Amber Lo, Joobin Choobineh
Database design process is a knowledge intensive task that requires expertise, practical experience, and judgment. It is not surprising, therefore... Sample PDF
Knowledge-Based Systems as Database Design Tools: A Comparative Study
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Chapter 5
Hans Czap
Computer Supported Co-operative Work encircles collaboration of different parties in order to achieve a common goal. Human beings or organizations... Sample PDF
Policy-Agents to Support CSCW in the Case of Hospital-Scheduling
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Chapter 6
Paul Darbyshire
Since the emergence of agent technology, there have been many papers and articles written on the advantages and use of the technology. In... Sample PDF
Building an Agent: For Example
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Chapter 7
Rahul Singh, Mark A. Gill
Intelligent agents and multi-agent technologies are an emerging technology in computing and communications that hold much promise for a wide variety... Sample PDF
Intelligent Agents in a Trust Environment
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Chapter 8
Jorge Marx-Gomez, Claus Rautenstrauch
Forecasting of scrapped products to recycling poses severe problems to remanufacturing companies due to uncertainties in timing and quantities of... Sample PDF
A Case Study on Forecasting of the Return of Scrapped Products through Simulation and Fuzzy Reasoning
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Chapter 9
Jeffrey L. Goldberg, Shijun S. Shen
There has been a lot of research done in the area of Intelligent Internet Agents. In this chapter, we would like to report our experience in... Sample PDF
Newshound Revisited: The Intelligent Agent that Retrieves News Postings
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Chapter 10
Yong Jin Kim, H. Raghav Rao, Abhijit Chaudhury
The paper develops a set of hypotheses regarding the relationship between the TAM (Technology Acceptance Model) constructs and external variables... Sample PDF
Investigation into Factors that Influence the Use of the Web in Knowledge-Intensive Environments
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Chapter 11
Fiona Fui-Hoon Nah
The explosive expansion of the World Wide Web (WWW) is the biggest event in the Internet. Since its public introduction in 1991, the WWW has become... Sample PDF
A Study of Web Users' Waiting Time
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Chapter 12
Supawadee Ingsriswang, Guisseppi Forgionne
The past few years have borne witness to a revolution in business with acceleration in the use of the World Wide Web to support or, in many cases... Sample PDF
Stickiness: Implications for Web-Based Customer Loyalty Efforts
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Chapter 13
James D. Jones
Logic programming presents an excellent paradigm within which to develop intelligent systems. In addition to the routine sorts of reasoning we would... Sample PDF
Not is Not "Not" Comparisons of Negation in SQL and Negation in Logic Programming
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Chapter 14
Yogesh Malhotra
The concept of knowledge management is not new in information systems practice and research. However, radical changes in the business environment... Sample PDF
Knowledge Management and New Organization Forms: A Framework for Business Model Innovation
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Chapter 15
Roland Klueber, Rainer Alt, Hubert Osterle
Virtual organizations and knowledge management have been discussed on a very broad scale in literature. However, a holistic view and methods that... Sample PDF
Implementing Virtual Organizing in Business Networks: A Method of Inter-Business Networking
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Chapter 16
Janice M. Burn, Colin Ash
This chapter looks at the virtual organisation and suggests that the basic concepts of virtual management are so poorly understood that there are... Sample PDF
Managing Knowledge for Strategic Advantage in the Virtual Organization
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Chapter 17
Claudia Loebbecke, Paul C. van Fenema
‘Co-opetition’ describes the phenomenon that firms engage in a virtual form of interaction where they cooperate and compete with their counterparts.... Sample PDF
Virtual Organizations that Cooperate and Compete: Managing the Risks of Knowledge Exchange
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Chapter 18
Dave Pollard
In this article, Dave Pollard, Chief Knowledge Officer at Ernst & Young Canada since 1994, relates the award-winning process his firm has used, and... Sample PDF
Becoming Knowledge-Powered: Planning the Transformation
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About the Editor