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TopStrategies And Tactics For Attack
The following are emerging strategies and tactics for competitive attack that have been enabled by online technology.
Key Terms in this Chapter
Chain Email/Chain Letter: An email letter that directs recipients to forward multiple copies of the same letter to others.
Domain Name Squatting: Registering a trademark, an organization’s name, or person’s name as a domain name with the intention to profit from traffic to an unrelated web site or by reselling the domain name back to the person or organization.
Exploit: An action that takes advantage of weaknesses or vulnerabilities in software or hardware.
Click Fraud: Clicking on an online advertisement link for the premeditated purpose of causing a pay-per-click advertiser to pay for the click without the intent to take any other actions (such as buy a product).
Urban Legend: A story that contains some measure of truth or fact but is embellished with misinformation and repeatedly passed from person to person.
Domain Name Grabbing: Registering an abandoned or lapsed domain name immediately after it is released by a registrar.
Spoofing: Pretending to be the owner of a trademark or organization name; registering and using a domain name that is deceptively similar to a trademark or organization name. This could be through transposing words or inverting a phrase.
Social engineering: Manipulating people through their natural trust or desire to help in order to trick them into divulging information or performing actions.
Clickjacking: Tricking browser users into clicking on content that that is controlled by a hidden hyperlink, leading the user to content that was not expected, such as a different website or the downloading of malware.
Digital Sharecropping: Relying on a third party to host one’s digital assets or services.
Trojan: A malicious program that is hidden within a seemingly useful and harmless program. Also known as a Trojan horse.