Measurements in E-Business

Abstract

This chapter is designed to answer two fundamental questions related to research on electronic surveys and measures. First, what are some of the major measures specifically related to ebusiness? Second, what makes Internet research methods different from offline research methods? The chapter partly delineates what makes Internet research methods distinctive through its discussion and separation of the most common measures. This separation not only provides the framework for the chapter, but it distinguishes research for understanding the evolving econsumer from measures related to the new paradigm for ebusiness strategy. In total, seventeen different measures are discussed. The chapter concludes with a discussion of emerging issues in ebusiness metrics and possibilities for future research.