MLA
Washida, Yuichi, et al. "Media Life Cycle and Consumer-Generated Innovation." Information Communication Technologies: Concepts, Methodologies, Tools, and Applications, edited by Craig Van Slyke, IGI Global, 2008, pp. 638-655. https://doi.org/10.4018/978-1-59904-949-6.ch042
APA
Washida, Y., van der Graaf, S., & Keeris, E. (2008). Media Life Cycle and Consumer-Generated Innovation. In C. Van Slyke (Ed.), Information Communication Technologies: Concepts, Methodologies, Tools, and Applications (pp. 638-655). IGI Global. https://doi.org/10.4018/978-1-59904-949-6.ch042
Chicago
Washida, Yuichi, Shenja van der Graaf, and Eva Keeris. "Media Life Cycle and Consumer-Generated Innovation." In Information Communication Technologies: Concepts, Methodologies, Tools, and Applications, edited by Craig Van Slyke, 638-655. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-949-6.ch042
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