Media and Personal Involvement in the Perceptions of Data Quality

Media and Personal Involvement in the Perceptions of Data Quality

Andrew Borchers (Kettering University, USA)
DOI: 10.4018/978-1-59140-553-5.ch338
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Abstract

This article introduces the concepts of data quality as described in the literature and discusses research results on how individual perceptions of data quality are influenced by media (World Wide Web versus print) and personal involvement with the topic. A search of literature on “data quality” and “media creditability” reveals that researchers in both the information systems and journalism fields have explored this topic. While these threads have developed separately, these streams of research approach similar issues of how people view the quality of information they receive from different sources.

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