Metaphors for E-Collaboration: A Study of Nonprofit Theatre Web Presence

Metaphors for E-Collaboration: A Study of Nonprofit Theatre Web Presence

Julie E. Kendall (Rutgers University, USA)
DOI: 10.4018/978-1-59904-825-3.ch002
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What constitutes regional commerce? What creates and enhances a regional identity? In the United States, regions can be quite large and may even cover geographical territory from several surrounding counties or states. They are larger than any one individual company, shopping street, or district. Regional cooperation of commercial businesses is often manifested through special events, cooperative advertising with coordinated signage, extended opening hours, and special discounts that contribute to building a sense of community, and which eventually develop a sense of region. The political and environmental exigencies for the creation and expansion of regions have meant an increase in the popularity and importance of regions and a subsequent movement to enhance and differentiate their identities. We now see the rise of regional governments, water authorities, and educational institutions among many others. One little-explored idea has been the use of e-collaboration to forge, reinforce, and sustain a regional identity via the virtual world. Although geographical separation of many miles might dictate that bricks-and-mortar theatres cannot easily collaborate physically (i.e., they cannot share costumes, props, ushers, and so on), the possibility of e-collaboration opens potential opportunities for attracting wider audiences, reaching and ultimately casting fresh talent, and building reciprocal audiences who possess a passion for the arts and who have the means and desire to travel to attend performances throughout the geographical region. In this study, a methodology built on the conceptual foundation of metaphor research was used to comprehend and then interpret the Web presence of 15 nonprofit theatres that comprise the total regional theatre of southern New Jersey that exists on the Web. In order to add additional insight, our earlier research findings from working with off-Broadway and regional theatre festivals were extended to analyze the Web presence of the theatres in southern New We contribute to the literature by systematic and deep investigation of the strategic importance of the Web for nonprofit theatre groups in the southern New Jersey region. In addition, our use of the metaphor methodology in order to create a telling portrait of what transpires on the Web in relation to nonprofit organizations is also an original contribution. Our work is meant to heighten the awareness of administrators to the rapidly accelerating need for the strategic use of e-collaboration. We propose that with the use of the Web, administrators can move toward creating a regional theatre Web presence for South Jersey, one which would make use of an evolutionary metaphor. To this end, we suggest the use of an organism metaphor. Through the creation of reciprocal hyperlinks, theatres can be supported in improving their practice of colocation on the Web, wherein they will be taking strides to cooperate as a regional theatre community.

Complete Chapter List

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Table of Contents
Chapter 1
Ned Kock, Vanessa Garza
This chapter reviews theoretical research on e-communication behavior, identifying two main types of theories: technological and social. Based on... Sample PDF
The Ape that Used E-Mail: An Evolutionary Perspective on E-Communication Behavior
Chapter 2
Julie E. Kendall
What constitutes regional commerce? What creates and enhances a regional identity? In the United States, regions can be quite large and may even... Sample PDF
Metaphors for E-Collaboration: A Study of Nonprofit Theatre Web Presence
Chapter 3
Jeffrey Wong, Kevin Dow, Ofir Turel, Alexander Serenko
E-mail is a critical component of most e-collaborative environments. This chapter describes an application of the American Customer Satisfaction... Sample PDF
User Satisfaction with E-Collaborative Systems
Chapter 4
Anita Blanchard
This study examines how a Listserv affects its members’ sense of community (SOC) with the sponsoring organization. It was expected that the Listserv... Sample PDF
Organizational Sense of Community and Listserv Use; Examining the Roles of Knowledge and Face-to-Face Interaction
Chapter 5
Agile IT Outsourcing  (pages 60-76)
Boris Roussev
Agile methods are lightweight, iterative software development frameworks used predominantly on small and mid-sized software development projects.... Sample PDF
Agile IT Outsourcing
Chapter 6
Ned Kock, James Corner
We describe in this chapter an action research study of a computer-mediated business process redesign (BPR) group in a New Zealand university. The... Sample PDF
Using Computer-Mediated Groups to Improve University Processes: An Action Research Study in New Zealand
Chapter 7
Ilze Zigurs, Deepack Khazanchi
The management of virtual projects is fundamentally different from that of traditional projects. Furthermore, the research in this area comes from... Sample PDF
Applying Pattern Theory in the Effective Management of Virtual Projects
Chapter 8
Irma Becerra-Fernandez, Matha Del Alto, Helen Stewart
Today, organizations rely on decision makers to make mission-critical decisions that are based on input from multiple domains. The ideal decision... Sample PDF
The Launch of Web-based Collaborative Decision Support at NASA
Chapter 9
Rafael Prikladnicki, J. Roberto Evaristo, Jorge L.N. Audy, Marcelo H. Yamaguti
Distributed IT projects exhibit certain features that make them fundamentally different from traditional colocated projects, not only involving... Sample PDF
Minimizing the Challenges of Risk Management in Distributed IT Projects: The Importance of the Alignment of Strategic, Tactical, and Operational Levels
Chapter 10
Kathy S. Schwaig, Steve Gillam, Elke Leeds
Global partnerships are forming to take advantage of the cost savings associated with offshoring as well as other strategic benefits. Not all... Sample PDF
Project Management Issues in IT Offshore Outsourcing
Chapter 11
Richard Baskerville
This chapter develops an analytical framework for new forms of information warfare that may threaten commercial and government computing systems by... Sample PDF
Hacker Wars: Cyber Warfare Previews
Chapter 12
Surinder S. Kahai, Bruce J. Avolio
A laboratory experiment was conducted with 42 student groups to evaluate the effects of transactional vs. transformational leadership styles and... Sample PDF
Effects of Leadership Style and Anonymity on Arguments and Intentions Related to Acting Unethically
Chapter 13
Dorothy Leidner, Maryam Alavi
Knowledge management approaches have been broadly considered to entail either a focus on organizing communities or a focus on the process of... Sample PDF
The Role of Culture in Knowledge Management: A Case Study of Two Global Firms
Chapter 14
John McAvoy, Tom Butler
Cohesion is regarded as something to strive for in virtual teams yet difficult to attain. What happens, though, when cohesion is achieved; does... Sample PDF
The Desire for Cohesion in Virtual Teams: Be Careful What You Wish For
Chapter 15
Ganesh Vaidyanathan
A framework to capture and manage distributed knowledge can address distributed knowledge management from creation to facilitation. Knowledge... Sample PDF
Distributed Knowledge Management in Organizations
About the Contributors