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TopMicro-Blog Background
Micro-blogs are small-sized blogs where users share only minimal information about what they are doing and thinking; it comprises many brief updates about personal life, work, news, events, products etc., that are presented in a reverse-chronological order. They are created by users called micro-bloggers who publish micro-post messages of maximum 140-200 characters, which may sometimes include links, images or video clips for followers (Patrut, Holotescu, & Cmeciu, 2013).
Key Terms in this Chapter
Micro-Blog: Modern social platform in which, usually, users post short text updates or photos, videos that are published in a reverse-chronological order with the aim of sharing and/or finding information and/or cultivating relationships.
Social media: Online platforms that allow interaction between users for various purposes such as: participating in discussions, expressing comments, creating content, communicating with others, searching for information, etc.
E-Commerce: The corporate strategy of promoting and selling goods and/or services via electronic channels.
Customer Service: The provision of service to customers before, during and after a purchase.
Marketing Communication: Messages delivered by the firm with commercial purposes in order to sell its products by developing a solid relationship with the customers.
Twitter: The earliest and most famous micro-blogging service, with more than 500 million registered users.