Mobile Automotive Cooperative Services (MACS): Systematic Development of Personalizable Interactive Mobile Automotive Services
Holger Hoffman (Technische Universität München, Germany), Jan Marco Leimeister (Technische Universität München, Germany) and Helmut Krcmar (Technische Universität München, Germany)
Copyright: © 2009
In this chapter we describe the systematic development and implementation of mobile services in the automotive sector. This includes a design framework that represents different requirements of automotive service engineering. The framework is used following a corresponding process model which combines iterative service development with classical prototyping. The framework and the process model are applied to a new mobile service MACS MyNews, a personalizeable, interactive news service, allowing the driver to be the editor and end user of his/her newscast at the same time. In order to design this service, we start with designing service scenarios. For these service scenarios a matching value-added network is derived, technologies for service provisioning are chosen, and a prototype is implemented. The service is then evaluated especially concerning driving safety. A final user evaluation helps the designers choose whether or not to include the service in series production before planning the service roll-out.