Mobile-Based Research Methods
S. Okazaki (Autonomous University of Madrid, Spain), A. Katsukura (Dentsu Inc., Japan) and M. Nishiyama (Dentsu Communication Institute Inc., Japan)
Copyright: © 2007
The aim of this article is to propose a framework of mobile-based survey methodology. Specifically, we attempt to establish guidelines for a questionnaire survey via the mobile device, in terms of cost, questionnaire format, incentives, target respondents, response rate, and data quality.