Mobile Business Services: A Strategic Perspective

Mobile Business Services: A Strategic Perspective

Jukka Alanen (McKinsey & Company, Finland) and Erkko Autio (Helsinki University of Technology, Finland)
Copyright: © 2003 |Pages: 23
DOI: 10.4018/978-1-59140-044-8.ch009
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Abstract

Mobile business services are attracting increasing attention and they promise a multibillion dollar market whose characteristics are quite distinct compared to mobile consumer services. Competitive activity among players keen on tapping into this opportunity is increasing rapidly. In this article, we look at mobile business services from a strategic business perspective. We chart the mobile business services landscape and discuss the underlying market drivers and potential end-user benefits. Additionally, we describe the competitive landscape and discuss the relative positions of the primary player groups.

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