Mobile Communications and Mobile Commerce: Conceptual Frames to Grasp the Global Tectonic Shifts
Nikhilesh Dholakia (University of Rhode Island, USA), Morten Rask (Aarhus School of Business, Denmark) and Ruby Roy Dholakia (University of Rhode Island, USA)
Copyright: © 2009
In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We introduce the four core CLIP functionalities— communications (C), locatability (L), information (I), exchange and payment (P) facilitation—on which mobile commerce systems and services are based. We then explore the various requirements for creating successful mobile commerce portals, or m-portals, using the CLIP functionalities as well as ways for personalization, permission and specification of service formats and content.