MLA
Liljander, Veronica, et al. "Do Mobile CRM Services Appeal to Loyalty Program Customers?." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 1911-1928. https://doi.org/10.4018/978-1-60566-054-7.ch154
APA
Liljander, V., Polsa, P., & Forsberg, K. (2009). Do Mobile CRM Services Appeal to Loyalty Program Customers?. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1911-1928). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch154
Chicago
Liljander, Veronica, Pia Polsa, and Kim Forsberg. "Do Mobile CRM Services Appeal to Loyalty Program Customers?." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 1911-1928. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch154
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