Modelling Interactive Behavior with a Rational Cognitive Architecture

Modelling Interactive Behavior with a Rational Cognitive Architecture

David Peebles (University of Huddersfield, UK) and Anna L. Cox (University College London, UK)
Copyright: © 2007 |Pages: 20
DOI: 10.4018/978-1-59904-246-6.ch014
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In this chapter we discuss a number of recent studies that demonstrate the use of rational analysis (Anderson, 1990) and cognitive modelling methods to understand complex interactive behaviour involved in three tasks: icon search, graph reading, and information retrieval on the World Wide Web. We describe the underlying theoretical assumptions of rational analysis and the ACT-R cognitive architecture (Anderson & Lebiere, 1998), a theory of cognition that incorporates rational analysis in its mechanisms for learning and decision making. In presenting these studies we aim to show how such methods can be combined with eye movement data to provide detailed, highly constrained accounts of user performance that are grounded in psychological theory. We argue that the theoretical and technological developments that underpin these methods are now at a stage that the approach can be more broadly applied to other areas of web use.

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Table of Contents
Panayiotis Zaphiris, Sri Kurniawan
Chapter 1
Theresa A. O’Connell, Elizabeth D. Murphy
Usability is integral to software quality. Software developers increasingly acknowledge the importance of user-centered Web-site development. The... Sample PDF
The Usability Engineering Behins User-Centered Processes for Web Site Development Lifecycles
Chapter 2
Rebecca Grier, Philip Kortum, James Miller
This chapter presents the basic cognitive and perceptual attentional mechanisms that affect how users view web pages and the methods used to measure... Sample PDF
How Users View Web Pages: An Exploration of Cognitive and Perceptual Mechanisms
Chapter 3
Napawan Sawasdichai
This chapter introduces a qualitative study of user’s information-seeking tasks on web-based media, by investigating user’s cognitive behaviors when... Sample PDF
A Qualitative Study in user's Inforamtion-Seeking Behaviors on Web Sites: A User-Centered Approach to Web Site Development
Chapter 4
Rod Farmer, Paul Gruba
Designing usable web-based interfaces challenges practitioners to carefully consider end-user behaviour and requirements. Unfortunately, in meeting... Sample PDF
Understanding the Nature of Task Analysis in Web Design
Chapter 5
Catherine Forsman
This chapter explores user-centered design concepts such as personas, scenarios and task analysis. It argues that combining ethnographic research... Sample PDF
From Behavior to Design: Answering the Questions of Who and What to Build Human-Centered Products and Information Systems
Chapter 6
Marie Jefsioutine, John Knight
The following chapter describes an approach to web design and evaluation where the user experience is central. It outlines the historical context in... Sample PDF
Design Methods for Experience Design
Chapter 7
Madelon Evers
In this chapter we analyse the link between multidisciplinary design and team learning, which, we argue, need to be supported in equal measure... Sample PDF
Innovations in Collaborative Web Design: Methods to Facilitate Team Learning During Design
Chapter 8
David Benyon
Information architecture concerns how to structure the content of an information space. Information architects design information spaces. Staying... Sample PDF
Information Architecture and Navigation Design for Web Sites
Chapter 9
Julio Abascal, Myriam Arrue, Markel Vigo
Web design and evaluation are currently framed by legal restrictions and social demands for full accessibility. The main reason is that currently... Sample PDF
A Methodology for Web Accessibility Development and Maintenance
Chapter 10
Usability Evalutation  (pages 209-228)
Zhijun Zhang
This chapter introduces the different ways of conducting usability evaluation, which is categorized under four methods: model or metrics based... Sample PDF
Usability Evalutation
Chapter 11
Hokyoung Ryu
The evaluators of a website have a need for robust and easy-to-use usability inspection methods to help them to systematically identify the possible... Sample PDF
Walkthroughs in Web Usability: Cognitive, Activity, and Heuristic Walkthrough
Chapter 12
Sherman R. Alpert, John G. Vergo
In addition to traditional usability issues, evaluation studies for personalized Web sites and applications must consider concerns specific to these... Sample PDF
User-Centered Evalutation of Personalized Web Sites: What's Unique?
Chapter 13
Naouel Moha, Ashraf Gaffar, Gabriel Michel
Usability testing is a process that employs a sample of future users to evaluate software according to specific usability criteria. With the... Sample PDF
Remote Usability Evaluation of Web Interfaces
Chapter 14
David Peebles, Anna L. Cox
In this chapter we discuss a number of recent studies that demonstrate the use of rational analysis (Anderson, 1990) and cognitive modelling methods... Sample PDF
Modelling Interactive Behavior with a Rational Cognitive Architecture
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