MLA
Warrington, Patricia T., et al. "Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1902-1914. https://doi.org/10.4018/978-1-59904-943-4.ch148
APA
Warrington, P. T., Gangstad, E., Feinberg, R., & de Ruyter, K. (2008). Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1902-1914). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch148
Chicago
Warrington, Patricia T., et al. "Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1902-1914. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch148
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