A Multidimensional Sealing Approach to Personal Web Usage in the Workplace

Abstract

In this study, a typology of workplace personal Web usage (PWU) behaviors was developed using multidimensional scaling techniques. Results suggest that personal Web usage behaviors vary along two dimensions: opportunities versus threats and organizational versus interpersonal. On the foundation of these two dimensions, PWU behaviors appear to fall into four distinct categories: disruptive, recreational, personal learning, and ambiguous PWU. This typology should prove useful for developing conceptual and empirical research agendas of PWU behavior in the workplace.