Multilingual Electronic Commerce in a Global Economy

Multilingual Electronic Commerce in a Global Economy

Aryya Gangopadhyay (University of Maryland-Baltimore County, USA) and Zhensen Huang (University of Maryland-Baltimore County, USA)
Copyright: © 2002 |Pages: 11
DOI: 10.4018/978-1-930708-43-3.ch001
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Abstract

The purpose of this research is to further the knowledge required for building electronic commerce systems that operate in multiple languages in global settings. The issues in multilingual electronic commerce are presented in two parts. First we describe a bilingual electronic catalog that can be used by online retailers for selling products and/or services to customers interacting in either English or Chinese that was developed to investigate into the nature of user interactions in multilingual electronic catalogs. Second, we discuss issues in developing multilingual electronic catalogs.

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