As you consider developing a course or training program online, a major question is about what multimedia to use, multimedia that will help you accomplish your instructional objectives. What content do you as an instructor want your audience to learn? After answering this question, a course can be developed that achieves the learning objectives and, at the same time, motivates and entices the learners. Understanding how to create material for a course that integrates multimedia is essential knowledge in the planning stages of course development. This integration should be thoughtful with the understanding of how to balance the techniques and tools for optimal learning potential.