Multimedia Impact on Human Cognition

Multimedia Impact on Human Cognition

Hayward P. Andres (North Carolina A&T State University, USA)
Copyright: © 2006 |Pages: 24
DOI: 10.4018/978-1-59140-929-8.ch001
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Organizations are faced with increasing costs needed to train employees in today’s high technology environment. Educators are also striving to develop new training and teaching methods that will yield optimal learning transfer and complex skill acquisition. This study suggests that trainee/learner cognitive processing capacity, information presentation format and complexity, and multimedia technology should be leveraged in order to minimize training duration and costs and maximize knowledge transfer. It presents a causal model of how multimedia and information complexity interact to influence sustained attention, mental effort, and information processing quality, all of which subsequently impact comprehension and learner confidence and satisfaction outcomes. Subjects read a text script, viewed an acetate overhead slide presentation containing text-with-graphics, or viewed a multimedia presentation depicting the greenhouse effect (low complexity) or photocopier operation (high complexity). Causal

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Table of Contents
Mehdi Khosrow-Pour
Chapter 1
Hayward P. Andres
Organizations are faced with increasing costs needed to train employees in today’s high technology environment. Educators are also striving to... Sample PDF
Multimedia Impact on Human Cognition
Chapter 2
Catherine M. Beise, Fred Niederman, Herb Mattord
This chapter presents the results of a case study pertaining to the use of information and communication media to support a range of project... Sample PDF
IT Project Managers' Perceptions and Use of Virtual Team Technologies
Chapter 3
Zhensen Huang, Aryya Gangopadhyay
Information sharing is a major strategy to counteract the amplification of demand fluctuation going up the supply chain, known as the bullwhip... Sample PDF
Information Sharing in Supply Chain Management with Demand Uncertainty
Chapter 4
Terry A. Byrd, Bruce R. Lewis, Douglas E. Turner
The knowledge and skills of information technology (IT) personnel have become of critical importance as the strategic value of IT in modern... Sample PDF
The Impact of IT Personnel Skills on IS Infrastructure and Competitive IS
Chapter 5
Grover S. Kearns
A majority of CEOs have experienced failed information technology (IT) investments. While such investments have the potential for providing... Sample PDF
A Socio-Technical Heuristic for Analysis of IT Investments: Results from Two Case Studies
Chapter 6
Ron Landi, Mahesh S. Raisinghani
Deregulation and liberalization of the telecommunications markets has led to tough international competition. This chapter presents well-established... Sample PDF
Global Service Provider Strategies and Networking Alternatives…
Chapter 7
Fiona F. Nah, Xin Tan, Soon E. Teh
Despite huge investments made by organizations in ERP implementation, maintenance, and user training, ERP implementation failures and less than... Sample PDF
Toward a Greater Understanding of End-Users' Acceptance of ERP Systems
Chapter 8
Sherry D. Ryan, Michael S. Gates
Researchers have attempted to augment the traditional cost/benefit analysis model used in the IT decision process. However, frequently social... Sample PDF
Inclusion of Social Subsystem Issues in IT Investment Decisions: An Empirical Assessment
Chapter 9
Fred Niederman, Mary Sumner
This chapter contrasts attitudes and attributes of current and former positions of IT professionals who have changed jobs within the IT field. It... Sample PDF
Effect of Tasks, Salaries, and Shocks on Job Satisfaction Among MIS Professionals
Chapter 10
Toru Sakaguchi, Stefan G. Nicovich, C. Clay Dibrell
With increased global competitive pressures, companies operating in these competitive environments are not only looking to their distribution... Sample PDF
Empirical Evaluation of an Integrated Supply Chain Model for Small and Medium Sized Firms
Chapter 11
W. A. Taylor, G. H. Wright
Knowledge sharing in public services has not yet received much attention in the research literature. This chapter investigates knowledge sharing in... Sample PDF
Identifying and Managing the Enablers of Knowledge Sharing
Chapter 12
Evan W. Duggan
After years of research and experimentation with information systems building, delivering high-quality systems remains a largely elusive objective.... Sample PDF
Tranquilizing the Werewolf that Attack Information Systems Quality
Chapter 13
Irwin T.J. Brown
Strategic information systems planning (SISP) has been and continues to be a key concern to information systems managers, and much research effort... Sample PDF
Testing and Extending Theory in Strategic Information Systems Planning Through Literature Analysis
Chapter 14
Hamid R. Ahadi
This study examines organizational factors that affect the implementation of business process reengineering (BPR) when applying two specific... Sample PDF
Business Process Reengineering: The Role of Organizational Enablers and the Imact of Information Technology
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