MLA
Gao, Yuan, et al. "Negative Effects of Advertising Techniques in Electronic Commerce." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 746-753. https://doi.org/10.4018/978-1-59904-943-4.ch060
APA
Gao, Y., Koufaris, M., & Ducoffe, R. H. (2008). Negative Effects of Advertising Techniques in Electronic Commerce. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 746-753). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch060
Chicago
Gao, Yuan, Marios Koufaris, and Robert H. Ducoffe. "Negative Effects of Advertising Techniques in Electronic Commerce." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 746-753. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch060
Export Reference