Net Gain?: Selective Exposure and Selective Avoidance of Social Network SitesBarbara K. Kaye (University of Tennessee-Knoxville, USA) and Thomas J. Johnson (University of Texas-Austin, USA)
Copyright © 2012. 20 pages.
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DOI: 10.4018/978-1-61350-338-6.ch011, ISBN13: 9781613503386, ISBN10: 1613503385, EISBN13: 9781613503393 Sample PDFCite Chapter
MLA
Kaye, Barbara K. and Thomas J. Johnson. "Net Gain?: Selective Exposure and Selective Avoidance of Social Network Sites." Networked Sociability and Individualism: Technology for Personal and Professional Relationships. IGI Global, 2012. 218-237. Web. 23 May. 2012. doi:10.4018/978-1-61350-338-6.ch011
APA
Kaye, B. K., & Johnson, T. J. (2012). Net Gain?: Selective Exposure and Selective Avoidance of Social Network Sites. In F. Comunello (Ed.), Networked Sociability and Individualism: Technology for Personal and Professional Relationships (pp. 218-237). Hershey, PA: Information Science Reference. doi:10.4018/978-1-61350-338-6.ch011
Chicago
Kaye, Barbara K. and Thomas J. Johnson. "Net Gain?: Selective Exposure and Selective Avoidance of Social Network Sites." In Networked Sociability and Individualism: Technology for Personal and Professional Relationships, ed. Francesca Comunello, 218-237 (2012), accessed May 23, 2012. doi:10.4018/978-1-61350-338-6.ch011
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 | | TopAbstractThis study examined the influence of motivations for, and reliance, on social network sites on selective exposure (purposely seeking agreeable political information) and selective avoidance (purposely dodging disagreeable political information). The results are based on an online survey that was posted during the four-week period surrounding the 2008 presidential election. The responses from 1,530 politically interested social network users revealed five primary motivations were found for accessing social network sites: (1) political information seeking, (2) anti-traditional media sentiment, (3) expression/affiliation, (4) political guidance/judgments, and (5) personal fulfillment. Of these five motivations, the latter three predict selective exposure but none predict selective avoidance. Reliance is not a predictor of selectivity, but gender and several political characteristics are predictors of both selective exposure and selective avoidance. TopComplete Chapter List|
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| Individualist Motivators and Community Functional Constraints in Social Media: The Case of Wikis and Wikipedia
(pages 1-23)
Sorin Adam Matei (Purdue University, USA), Robert J. Bruno (Missouri Southern State University, USA)
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| Conceptualizing Social Interactions in Networked Spaces
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| Registry Culture and Networked Sociability: Building Individual Identity through Information Records
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| The Challenge of Audience Research on Web 2.0: The Possibilities, Problems and Perspectives of Sentiment Analysis
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| Invisible Interactions: What Latent Social Interaction Can Tell Us about Social Relationships in Social Network Sites
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Miriam J. Metzger (University of California, Santa Barbara, USA), Christo Wilson (University of California, Santa Barbara, USA), Rebekah A. Pure (University of California, Santa Barbara, USA), Ben Y. Zhao (University of California, Santa Barbara, USA)
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| Social Network Site Use among Dutch Students: Effects of Time and Platform
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| Sociability in Social Network Sites: Facebook as Trial Platform for Social Behavioral Patterns
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| Branding Identity*: Facebook, Brands and Self Construction
(pages 147-168)
Geraldina Roberti (University of L’Aquila, Italy), Alberto Marinelli (Sapienza University of Rome, Italy)
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| Checking in at the Urban Playground: Digital Geographies and Electronic Flâneurs
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| Revived and Refreshed: Selective Exposure to Blogs and Political Web Sites for Political Information
(pages 196-217)
Thomas J. Johnson (University of Texas at Austin, USA), Shannon L. Bichard (Texas Tech University, USA), Weiwu Zhang (Texas Tech University, USA)
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11.
| Net Gain?: Selective Exposure and Selective Avoidance of Social Network Sites
(pages 218-237)
Barbara K. Kaye (University of Tennessee-Knoxville, USA), Thomas J. Johnson (University of Texas-Austin, USA)
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12.
| Public Administrations and Citizens 2.0: Exploring Digital Public Communication Strategies and Civic Interaction within Italian Municipality Pages on Facebook
(pages 238-263)
Alessandro Lovari (Università degli Studi di Siena, Italy), Lorenza Parisi (Sapienza Università di Roma, Italy)
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| Networked Individualism, Constructions of Community and Religious Identity: The Case of Emerging Church Bloggers in Australia
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