The Net Generation refers to the description given to young Americans born from 1976 to 2001. Although the individuals of the Net Generation (or Net Gens) are the last generation of the 20th century, they are considered the first generation to grow up in an Internet culture and a multimedia driven environment.
Key Terms in this Chapter
Millennial: Another term often associated with defining the net generation. This term was coined by Howe and Strauss (2000) in their research about this generational group.
Net Generation: Refers to the description given to young Americans born from 1976 to 2001.
24/7: An acronym used to refer to the concept of 24 hours a day, seven days a week indicating a constant non-stop situation.