Service science is a new trans-disciplinary science and technology in the 21st century. In this chapter, firstly, new definitions of service and new directions for service are described for innovations in various industries. Service science should cover not only traditional service industries but also important basic industries such as information or manufacturing industries. Then, the importance of a system’s approach to creating service values is emphasized. In particular, system science and knowledge science are important from the viewpoint of maximizing service value. Finally, education for service innovation considering such trends is proposed and evaluated by implementing it as a management course for professionals in business.
2.New Definitions Of Service
Several definitions of service have been proposed in the area of service marketing (Lovelock & Wirtz, 2007) or service engineering (Arai & Shimomura, 2004). Of these, the following four definitions are important in considering service innovations, which regard service as supporting activities or value-co-creation with customers.