New Zealand: M-Commerce Beyond the Basics, Adopting Added-Value Services

Abstract

This chapter provides a review of the emerging patterns of m-commerce in New Zealand. We apply the four core CLIP functionalities: communications (C), locatability (L), information (I) exchange and payment (P) facilitation — on which m-commerce systems and services are based and provide key cases and applications in a New Zealand context. The New Zealand mobile market is fairly unique due to its s relatively small size and its duopoly market system with Telecom and Vodafone. It is therefore critical for operators in New Zealand to be more creative and innovative in their delivery of increasingly sophisticated mobile services. The challenges lie in stimulating demand for add-on services while differentiating offerings from the competition and controlling costs.