NTC Co.: Seeking and Screening Technological Venture Opportunities in Entrepreneurial Start-Ups

Abstract

This case illustrates in a holistic way the different components that affect the recognition of the technological venture opportunity environment, attributes that characterize technology-based entrepreneurs, type of organization created and of technology for the construction of a venture-and the interactions that occur among those components, and which ultimately result in the market innovation. These factors linked to the successful creation of technology-based ventures justify that cases contributed by emerging firms are more revealing and illustrative than those of already consolidated firms, that is, intrapreneurship. In large corporations, variables such as previously accumulated organizational knowledge and the corporate culture itself may have a negative impact upon their ability to recognize the future value of these ventures. For those reasons, NTC, an emerging business, offers a clear example of how the interaction of the entrepreneur, technology, and the accumulation of experience and knowledge interact to give rise to a technology-based venture.