Online Journalistic Services: Are Digital Newspapers Complementary to Traditional Press?

Online Journalistic Services: Are Digital Newspapers Complementary to Traditional Press?

Carlos Flavián Blanco (University of Zaragoza, Spain)
Copyright: © 2009 |Pages: 15
DOI: 10.4018/978-1-60566-064-6.ch005
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Abstract

The new online communication has had a considerable impact on the activities of the newspaper industry. As a result, analysis of the duality of journalism has aroused increasing interest. This chapter analyses the readers’ behavior in relation to digital and traditional media. We identify the main reading motivations and the behavior patterns in each medium. Besides, we examine the possible relationship between readers’ objectives for reading and the choice of each channel. The results confirm that the electronic and traditional channels are compatible, but suggest that it is necessary to take the process of differentiation in order to enhance this complementarity, meeting readers’ needs in different circumstances and combining effects to raise loyalty to a newspaper.
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Newspaper Business On The Internet

The majority of print newspapers are developing their digital versions with the use of the online communication and the new medium. These processes involve relevant changes in the press business. We could note a transformation at the organizational level, the creation of a specific language, and a new multimedia environment. Also, the Internet has involved changes in access, production, and circulation of the information. All these imply the arrival of new challenges and opportunities that they will have to face very soon (Dans, 2000; Flavián & Gurrea, 2006). Indeed, editorial offices are working in a different way and with a quicker pace compared to the traditional medium (Greer & Mensing, 2003).

The speed with which news reaches the reader, the low cost of distributing information, the opportunity to establish more direct contact and interact with users, and the possibilities to personalize the journalistic offer are noticeable trends. Besides, the electronic channel allows for updating the news immediately and showing links to other information sources. Moreover, we must note that the Internet combines the three basic advantages of the radio, the press, and the television. In fact, this new medium presents the immediacy of the radio, the wide and deep information offered by the press, and the impact of the images in television. All these aspects allow configuring a complete journalistic offer.

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Table of Contents
Foreword
Virpi Kristiina Tuunainen
Acknowledgment
Ada Scupola
Chapter 1
Anders Henten
This chapter examines the provision and codevelopment of electronic services, content, and applications at the conceptual level. There is focus on... Sample PDF
Services, E-Services, and Nonservices
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Chapter 2
Ioannis P. Chochliouros
The European Authorities have promoted a specific and innovative framework for the use of electronic signatures, allowing the free flow of... Sample PDF
Developing Measures and Standards for the European Electronic Signatures Market
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Chapter 3
Flavio Corradini
The quality assessment of e-government services is more and more emerging as a key issue within public administrations. Ensuring a proper quality of... Sample PDF
Quality Assessment of Digital Services in E-Government with a Case Study in an Italian Region
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Chapter 4
Calin Gurau
The evolution of information technology applications has changed the landscape of the service industry, offering the possibility of customer... Sample PDF
Self-Service Systems: Quality Dimensions and Users' Profiles
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Chapter 5
Carlos Flavián Blanco
The new online communication has had a considerable impact on the activities of the newspaper industry. As a result, analysis of the duality of... Sample PDF
Online Journalistic Services: Are Digital Newspapers Complementary to Traditional Press?
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Chapter 6
Mirjana Pejic-Bach, Miran Pejic-Bach
This chapter explores the possibilities for small and medium-sized enterprises (SMEs) to find their way to success in e-business. The basic... Sample PDF
Profightstore.com: Developing an Online Store for the Niche Market
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Chapter 7
Benita M. Gullkvist
This chapter analyses and provides an example of the introduction and first years of the management of accounting services and e-services in a... Sample PDF
Emerging E-Services in Accounting: A Longitudinal Case Study
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Chapter 8
Aki Ahonen, Jarno Salonen, Raija Järvinen, Jouni Kivistö-Rahnasto
The chapter introduces an innovative organizational logic for developing and designing electronic services especially in the context of financial... Sample PDF
eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective
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Chapter 9
Zhongxian Wang, James Yao, Ruiliang Yan, Jeffrey Hsu
eBay provides online marketplaces for the sale of goods and services, online payments, and online communication offerings. Their three primary... Sample PDF
eBay: An E-Titan Success Story
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Chapter 10
Hanne Westh Nicolajsen
In this chapter we analyse organizational challenges when an engineering consultancy in the building industry integrates information and... Sample PDF
Limitations and Perspectives on Use of E-Services in Engineering Consulting
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Chapter 11
Esko Penttinen, Timo Saarinen, Pekka Sinervo
Today, many manufacturing companies are focusing on their service operations, which are often seen as a better source of revenue than the... Sample PDF
The Role of E-Services in the Transition from the Product Focus to the Service Focus in the Printing Business: Case Lexmark
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Chapter 12
Alexander Yap
This chapter focuses on the theme of e-service innovation in financial electronic markets. The discussion will cover the theories of “technology... Sample PDF
Evolution of Online Financial Trading Systems: E-Service Innovations in the Brokerage Sector
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Chapter 13
Simon Heilesen
Examining electronic services both as products and as organization, this chapter discusses the development and management of e-services at Roskilde... Sample PDF
The Case of Roskilde University E-Services
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Chapter 14
Ada Scupola
This chapter reports the findings of a case study of e-services adoption at research libraries. The case under consideration is Roskilde University... Sample PDF
E-Services in Danish Research Libraries: Issues and Challenges at Roskilde University Library
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Chapter 15
Tommaso Federici
This chapter deals with the introduction of electronic procurement in the public healthcare domain. After a brief discussion on the healthcare... Sample PDF
Introducing E-Procurement in a Local Healthcare Agency
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Chapter 16
Shashi Bhushan Gogia
The role of information technology (IT) in managing disasters is increasingly being recognized. The Healing Touch project was started after the... Sample PDF
Providing Telemental Health Services after Disasters: A Case Based on the Post-Tsunami Experience
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Chapter 17
Robert F. Rubeck, Glenn A. Miller
The need of rural and reservation residents to receive better government services has been long-standing. In spite of the best efforts of the Social... Sample PDF
vGOV: Remote Video Access to Government Services
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