It has indeed long been clear that open and distance learning attracts its fair share of ethical issues for practitioners. Gearhart (2001) suggests that the increasing use of information technology in distance education may actually enhance unethical behaviours because of the effects of “psychological distance”; when acts are carried out at a distance they feel less personal because the person acted on cannot be heard or seen in the exchange. Yet Visser (2001) noted that “a search of the literature including documentation on the World Wide Web reveals little explicit concern with ethical questions among the community of professionals in the area of distance education and open learning” (slide 5).
Despite Visser’s comment, there have been some examinations of ethics in distance learning. Some early work by Reed and Sork (1990) suggests that ethical dilemmas in distance learning can arise in each of six areas:
Admission intake and retention of students: For example, dealing with issues around how fair an admissions process might be;
Programme and course marketing: For example, the temptation to put the “best face” on programmes when describing them in a course catalogue, or what Simpson (2004a) calls the “recruitment vs. retention” tension;
Programme and course administration: For example, how far the institution’s various regulations are fair to both students and society as a whole as the ultimate customers of qualifications awarded by the institution;
Leaner/facilitator interaction: For example, given that learning can expose the learner to difficult emotional situations, how far does the institution and its tutor have a duty to take some responsibility for the learner’s emotional state and offer support?;
Course development and presentation: For example, how far should course writers develop materials that reflect diversity rather than “pre-digested material that students are in danger of soaking up uncritically” (Cole, Coats, & Lentell, 1986). This is a concern shared by Tait (1989), who is concerned about the potential of distance learning to be undemocratic; and
Programme, course and learner evaluation: For example, what are the ethical issues in ensuring that assessment is fair to all interested parties (learners, employers, and society) as a whole?