Opportunities and Challenges in the Health Care IT Sector: The ShiftMarket Case Study
Andrew N. Garman (Rush University, USA), Mayur Patel (Rush University, USA) and Rod Hart (Advantage Health LLC, USA)
Copyright: © 2008
The health care sector represents one of the largest and most rapidly growing IT markets in the world. Health care lends itself readily to IT entrepreneurship in a number of ways, but also poses some unique challenges. Many of these facets are illustrated through the experiences of ShiftMarket, a startup company developing and promoting technology-driven solutions for staffing hard-to-fill hospital shifts. Started without any external funding, ShiftMarket negotiated a strong beginning by pursuing technology transfer in collaboration with a U.S. hospital rather than building from scratch. At the time of this case study, ShiftMarket is facing some unexpected challenges and must re-evaluate its strategy moving forward.