Opportunities for Data Mining and Customer Knowledge Management for Shopping Centres

Opportunities for Data Mining and Customer Knowledge Management for Shopping Centres

Charles Dennis (Brunel University, UK), David Marsland (Brunel University, UK) and Tony Cockett (Brunel University, UK)
Copyright: © 2003 |Pages: 19
DOI: 10.4018/978-1-59140-036-3.ch010
OnDemand PDF Download:
$37.50

Abstract

Shopping centers are an important part of the UK economy and have been the subject of considerable research. Relying on complex interdependencies between shoppers, retailers and owners, shopping centers are ideal for knowledge management study. Nevertheless, although retailers have been in the forefront of data mining, little has been written on customer knowledge management for shopping centers. In this chapter, the authors aim to demonstrate the possibilities and draw attention to the possible implications of improving customer satisfaction. Aspects of customer knowledge management for shopping centers are considered using analogies drawn from an exploratory questionnaire survey. The objectives of a customer knowledge management system could include increasing rental incomes and bringing new life back into shopping centers and towns.

Complete Chapter List

Search this Book:
Reset
Table of Contents
Acknowledgments
Vlatka Hlupic
Chapter 1
George M. Giaglis
Knowledge and Information Management (KIM) has existed as a separate field of scientific research for almost a decade. It is therefore surprising... Sample PDF
Directions and Trends in Knowledge Management Research: Results from an Empirical Analysis of European Projects
$37.50
Chapter 2
Vlatko Ceric
The dramatic development of information and communications technology, the increased speed of scientific and technological progress, and the... Sample PDF
Knowledge Economy: An Overview
$37.50
Chapter 3
Wendy L. Currie, Vlatka Hlupic
Although change management approaches have been widely discussed in the business and management literature for several decades, not many... Sample PDF
Simulation Modelling: The Link Between Change Management Approaches
$37.50
Chapter 4
Athanasia Pouloudi, Vlatka Hlupic, George Rzevski
E-commerce has become a key aspect of the global business environment, causing fundamental changes in markets and organisational structures. This... Sample PDF
Intelligent Agents for Knowledge Management in E-Commerce: Opportunities and Challenges
$37.50
Chapter 5
Petros A.M. Gelepithis, Nicole Parillon
Although the debate on the nature of ‘knowledge’ and ‘information’ is far from settled, it is now taken for granted throughout the academic world... Sample PDF
Knowledge Management: Analysis and Some Consequences
$37.50
Chapter 6
V. P. Kochikar, Kavi Mahesh, C. S. Mahind
This chapter presents the detailed architecture that Infosys has deployed for implementing KM internally, and the company’s experiences in using... Sample PDF
Knowledge Management in Action: The Experience of Infosys Technologies
$37.50
Chapter 7
Kostas Samiotis, Angeliki Poulymenakou
This chapter is concerned with issues of learning enactment within a single organisation. More particularly, we look into theory and we provide some... Sample PDF
The Learning Enactment of Process Knowledge: An Approach Anchored on Work Practices
$37.50
Chapter 8
John S. Edwards, John B. Kidd
A phenomenon common to almost all fields is that there is a gap between theory and practical implementation. However, this is a particular problem... Sample PDF
Bridging the Gap from the General to the Specific by Linking Knowledge Management to Business Processes
$37.50
Chapter 9
Dee Alwis, Vlatka Hlupic, George Rzevski
Organisational memory refers to the storage of a company’s collective expertise and experience that is cultivated through human and technological... Sample PDF
Designing Organisational Memory in Knowledge-Intensive Companies: A Case Study
$37.50
Chapter 10
Charles Dennis, David Marsland, Tony Cockett
Shopping centers are an important part of the UK economy and have been the subject of considerable research. Relying on complex interdependencies... Sample PDF
Opportunities for Data Mining and Customer Knowledge Management for Shopping Centres
$37.50
Chapter 11
Sajda Qureshi, Vlatka Hlupic, Gert-Jan de Vreede, Robert O. Briggs, Jay Nunamaker
The value of electronic collaboration has arisen as successful organisations recognize that they need to convert their intellectual resources into... Sample PDF
Managing Knowledge in a Collaborative Context: How May Intellectual Resources Be Harnessed Towards Joint Effect?
$37.50
Chapter 12
Nayna Patel, Vlatka Hlupic
One of the repercussions of the ever-rising popularity of knowledge management is a sudden increase in the number and range of knowledge management... Sample PDF
Technical Aspects of Knowledge Management: A Methodology for Commercial Knowledge Management Tool Selection
$37.50
Chapter 13
Wafi Al-Karaghouli, Sarmad Alshawi, Guy Fitzgerald
This chapter reflects on experiences when traditional IT approaches were used to design large IT systems and ended in failure (Etheridge, 2001). The... Sample PDF
A Framework for Managing Knowledge in Requirements Identification: Bridging the Knowledge Gap Between Business and System Developers
$37.50
Chapter 14
Manon Van Leeuwen
The world economy is in transition. It is moving from the industrial age to a new set of rules — that of the “Information Society” or knowledge... Sample PDF
The Impact of the Knowledge Economy on Leadership in Organisations
$37.50
Chapter 15
Jyoti Choudrie
The concept of reengineering teams is not new to business process change practice and research. However, frameworks that describe the organisational... Sample PDF
The Role of Teams in Business Process Change
$37.50
About the Authors