Optimal KM/WM Systems in Marketing

Optimal KM/WM Systems in Marketing

Robert Thierauf (Xavier University, USA) and James Hoctor (The Kroger Company, USA)
DOI: 10.4018/978-1-59904-016-5.ch007
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Abstract

• To contrast conventional wisdom with an enlarged view of wisdom underlying marketing operations • To examine areas that lend themselves to developing an effective marketing model • To explore areas underlying marketing strategy and sales plans within an optimal KM/WM system-operating mode • To set forth an optimal KM/WM system application that has been found to be successful in marketing.

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Table of Contents
Acknowledgments
Chapter 1
Robert Thierauf, James Hoctor
To explore the importance of the question, what needs to be done, for today and tomorrow • To examine the difference between conventional wisdom... Sample PDF
Introduction to Optimal KM/WM Systems
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Chapter 2
Robert Thierauf, James Hoctor
• To explore rethinking creative thinking in terms of what needs to be done organizationally over time • To look at the various creative techniques... Sample PDF
Creative Thinking and Problem Finding Underlie Optimal Decision Making
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Chapter 3
Robert Thierauf, James Hoctor
• To explore future computer technology that will assist in the development of optimal KM/WM systems • To look at business process management for... Sample PDF
Computer Storage and Networking Found in Optimal KM/WM Systems
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Chapter 4
Robert Thierauf, James Hoctor
• To show the importance of computer software to connect “points of wisdom” in a typical company • To underscore the changing nature of computer... Sample PDF
Computer Software Found in Optimal KM/WM Systems
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Chapter 5
Robert Thierauf, James Hoctor
• To examine the importance of the KISS principle in the development and implementation of optimal KM/WM systems • To explore the need to take a... Sample PDF
Development and Implementation of Optimal KM/WM Systems
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Chapter 6
Robert Thierauf, James Hoctor
• To contrast conventional wisdom with an enlarged view of connecting “points of wisdom” for corporate planning activities • To examine those... Sample PDF
Optimal KM/WM Systems in Corporate Planning
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Chapter 7
Robert Thierauf, James Hoctor
• To contrast conventional wisdom with an enlarged view of wisdom underlying marketing operations • To examine areas that lend themselves to... Sample PDF
Optimal KM/WM Systems in Marketing
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Chapter 8
Robert Thierauf, James Hoctor
• To contrast conventional wisdom with an enlarged view of wisdom for financial activities • To examine the important factors underlying the... Sample PDF
Optimal KM/WM Systems in Finance
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Chapter 9
Robert Thierauf, James Hoctor
• To examine conventional wisdom versus an enlarged view of connecting manufacturing “points of wisdom” for what needs to be done over time • To set... Sample PDF
Optimal KM/WM Systems in Manufacturing
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Chapter 10
Robert Thierauf, James Hoctor
• To take a last look at creative thinking and problem finding that underlies “what needs to be done” in a typical optimal KM/WM system • To tie in... Sample PDF
Real-World Optimal KM/WM System Applications
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Chapter 11
Robert Thierauf, James Hoctor
• To explore a fourth-dimensional view as a requirement for a true optimal KM/WM system • To look at the future developments of computer storage... Sample PDF
Future Developments That Impact Optimal KM/WM Systems
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About the Authors