Organizational Impacts of New Communication Technology: A Comparison of Cellular Phone Adoption in France and the United States

Organizational Impacts of New Communication Technology: A Comparison of Cellular Phone Adoption in France and the United States

Patricia J. Carlson (Suffolk University, USA), Beverly K. Kahn (Suffolk University, USA) and Frantz Rowe (Universite de Nantes, France)
DOI: 10.4018/978-1-878289-96-4.ch013
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Abstract

This study tests the multicultural applicability of Huber’s technological imperative framework by comparing the effects of the adoption of a new telecommunication technology, cellular phones, on the behavior of the sales force in several industry sectors in France and the U.S. The study investigates three areas of interest. First, the study finds that, though the sales strategies are the same in both countries, the actual behavior of the sales force to attain these strategic goals differs. Second, a comparison of these differences with the variables in Huber’s theory shows that the differences in the variables are consistent with the sales representative behavior in the two countries. Third, the study asks what effect the use of cell phones has had on sales force behavior. Analysis on all the data combined shows the predicted results of new technology adoption—a shortening of decision-making time occurs in both countries. When the data is stratified by country, however, changes in variables in the U.S. support Huber’s theory, those from France do not. These results indicate a cultural bias in the generation of theory that has important implications for cross-cultural research.

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Chapter 1
Rob Brennan, Brendan Jennings, Conor McArdle, Thomas Curran
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Intelligent Networks: A Discussion of Current Developments
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Chapter 2
Bill St. Arnaud
One of last great impediments to wide-scale and rapid deployment of the information society is the "last mile" issue. This chapter outlines some of... Sample PDF
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Chapter 3
Thomas Kunz
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Adaptive Mobile Applications: Experience with an Approach Based on Mobile Code
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Chapter 4
Arogyaswami J. Paulraj, Hemanth Sampath
In this chapter, we briefly describe these four leverages of space-time processing. We first discuss wireless channel impairments, next we explain... Sample PDF
Space-Time Wireless Communications (a.k.a. Smart Antennas)
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Chapter 5
Andre L. Brandao
Space division multiple access (SDMA) is a promising technique useful for increasing capacity, reducing interference and improving overall wireless... Sample PDF
A New Business Dimension: SDMA and Intelligent Antennas
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Chapter 6
Lance Pickett, Kathy S. Lassila
VPN development has been driven by the rapid growth of Internet access, the critical mass of companies with a Web presence or conducting some form... Sample PDF
Virtual Private Networks: Enhancing the Impact of the Internet
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Chapter 7
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One of the challenges as well as opportunities for the success of wireless communication in the 21st century is the standardization that, in a... Sample PDF
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Chapter 8
Xu Yan, James Y.L. Thong
In this article, we seek to provide a deep insight into telecommunications reform strategies by studying the Chinese experience in the international... Sample PDF
Telecommunications in Transition: The Chinese Experience in the International Context
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Chapter 9
Xu Yan, James Y.L. Thong
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The Impact of Deregulation on the Quality of IDD Services: The Case of Hong Kong
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Chapter 10
Fola Yahaya
This chapter examines innovative telecommunications connectivity options, in particular fiber optic submarine cable and satellite systems, emerging... Sample PDF
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Chapter 11
Murali Venkatesh
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Chapter 12
Sharon S. Dawes, Sharon Oskam
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Chapter 13
Patricia J. Carlson, Beverly K. Kahn, Frantz Rowe
This study tests the multicultural applicability of Huber’s technological imperative framework by comparing the effects of the adoption of a new... Sample PDF
Organizational Impacts of New Communication Technology: A Comparison of Cellular Phone Adoption in France and the United States
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