This chapter presents a framework through which ethical Internet-based organizational research can be conducted. Organizational constraints that promote the use of the Internet for applied research are identified, followed by potential benefits and drawbacks. The chapter then discusses the ethical issues that must be considered when conducting Internet-based organizational research; these include concerns about privacy, confidentiality, anonymity, informed consent and providing a debriefing. A case study illustrates these issues, and the chapter concludes with directions for future research. Numerous tables and figures are used to serve as a quick reference for the key points of the chapter.