Overcoming Hurdles to Trust: Infomediaries and Public Records

Overcoming Hurdles to Trust: Infomediaries and Public Records

Robert M. Easter (Qwest Group, LLC, USA) and Linda L. Brennan (Mercer University, USA)
DOI: 10.4018/978-1-59904-495-8.ch014
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Abstract

This chapter discusses paradoxes, which have arisen in response to society’s dependence on the Internet and the new business models that attempt to resolve the contradictions. The authors present a Trust Model illustrating a series of hurdles that must be overcome in order for an individual or an organization to exhibit trust, i.e., risk-taking behavior. The Chapter addresses the formation of new information providers, “infomediaries,” which can inform risk-taking behavior in computer-mediated relationships.

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