E-Partnership Strategy and Structure

E-Partnership Strategy and Structure

Fang Zhao (RMIT, Australia)
Copyright: © 2006 |Pages: 32
DOI: 10.4018/978-1-59140-788-1.ch003
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Abstract

Now that the Internet bubble has seemingly burst, the days are gone when anyone with Internet and IT knowledge can run a successful e-business. Like other businesses, e-business also needs strategic management skills and traditional business sense. This author argues that the success of e-business requires a well-defined and well-formulated e-partnering strategy. A good e-partnering strategy can make a significant impact on business operations, customer relations and competitive market position of an organization, if it is implemented and executed successfully. E-managers must be able to think forward and strategically. Business partnership, in whatever form, has gone from being a peripheral tool of management to a centerpiece of corporate strategy and competitive advantage over the past decade (Bamford, Gomes-Casseres, & Robinson, 2003). This chapter studies e-partnership from a strategic management perspective because e-partnership has become an important component of the strategy of many successful companies. From a strategic management perspective, e-partnerships should be strategic e-business alliances. Strategic management focuses on the process whereby managers develop and implement strategies for achieving strategic goals within existing conditions, in turn, helping organizations identify and achieve a competitive advantage. By resorting to a strategic management approach, this chapter helps in understanding the complex nature of e-partnering strategy formulation and implementation, which involves changes to existing business models and procedures. The chapter focuses on the strategy of e-partnering and its matching structures and delineates various worked examples of e-partnerships in today’s e-business world, thereby providing a practical guide to e-partnering strategy formation and implementation.

Complete Chapter List

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Dedication
Table of Contents
Acknowledgments
Chapter 1
Fang Zhao
In the past decade, many significant changes have affected the business environment, including globalization of economies, the fast growth of... Sample PDF
Overview of E-Partnerships: Definitions and Patterns
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Chapter 2
Fang Zhao
In today’s business world, most companies operate within an integrated system, or a network of organizations of upstream suppliers and downstream... Sample PDF
E-Business Supply Chains and E-Partnerships
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Chapter 3
Fang Zhao
Now that the Internet bubble has seemingly burst, the days are gone when anyone with Internet and IT knowledge can run a successful e-business. Like... Sample PDF
E-Partnership Strategy and Structure
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Chapter 4
Fang Zhao
As discussed in the previous chapters, e-partnerships have a number of advantages and benefits that can help organizations sustain and achieve their... Sample PDF
Technological Challenges and Issues Facing E-Partnerships
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Chapter 5
Fang Zhao
Today, partnerships and alliances have proliferated and become a key corporate strategy to gain competitive advantage. However, studies show that... Sample PDF
How to Make E-Partnerships Work: Human and Cultural
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Chapter 6
Fang Zhao
The previous chapters have included a comprehensive discussion of general issues concerning e-partnership management from both technology and people... Sample PDF
Successes and Failures in E-Partnering: Multiple Case Studies
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Chapter 7
Fang Zhao
The dotcom crash and the following 3-year economic downturn saw hundreds of Internet startups closed down or sold. However, many of the innovations... Sample PDF
Entrepreneurship and Innovation Through E-Partnering
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Chapter 8
Fang Zhao
The ongoing success of e-partnership requires the constant monitoring and measuring of its progress and outcomes. Many companies rushed into... Sample PDF
A Balanced Scorecard Approach to Monitoring and Evaluating E-Partnerships
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Chapter 9
Fang Zhao
As demonstrated in this book, e-partnerships have significantly improved the efficiency of e-businesses and the supply chain. The collaboration... Sample PDF
The Future of E-Business and E-Partnerships
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Appendices
About the Author