MLA
Cook, Ruth Gannon, and Kathryn Ley. "Past, Future and Presents: Meeting New Online Challenges with Primal Marketing Solutions." Blended Learning: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 2010-2024. https://doi.org/10.4018/978-1-5225-0783-3.ch097
APA
Cook, R. G. & Ley, K. (2017). Past, Future and Presents: Meeting New Online Challenges with Primal Marketing Solutions. In I. Management Association (Ed.), Blended Learning: Concepts, Methodologies, Tools, and Applications (pp. 2010-2024). IGI Global. https://doi.org/10.4018/978-1-5225-0783-3.ch097
Chicago
Cook, Ruth Gannon, and Kathryn Ley. "Past, Future and Presents: Meeting New Online Challenges with Primal Marketing Solutions." In Blended Learning: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 2010-2024. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0783-3.ch097
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